As an eCommerce store, you’re always looking for ways to drive targeted traffic to your site and stimulate conversions. You want to spend your resources wisely so you can invest your marketing dollars in as much growth as possible. Referral marketing has become an important tool for eCommerce stores who want to grow their sales without burning cash on tough-to-track marketing tactics that don’t guarantee results. Specifically an eCommerce referral marketing program is a system of incentivizing your current customers to refer new people to your business. When the new customer makes a purchase, you reward the referrer with a discount, credit, small gift, or whatever they find …