It’s hard to find sustainable ways to grow a SaaS, especially these days. There are countless growth strategies, tactics and tools to experiment with. It’s a myth that SaaS growth is complex. You don’t need a dozen marketing systems working in sync to drive growth. You just need one distribution channel that works well. PayPal founder and early Facebook investor Peter Thiel says it well: “[You] probably won’t have a bunch of equally good distribution strategies. […] It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution — not product — is the number one cause of failure. If you can get even a single distribution …
Blog
New Feature: Referral Widget Redesign and Customization
In the last couple of weeks we've been busy making some exciting changes to the SalesCamp platform. Our goal here is to provide you with more options, and more powerful referral campaigns for your businesses. And today we're excited to share the first of those updates with you: Referral Widget Redesign and Customization Here's a sneak peak at what the new dashboard looks like to customize the "Refer a Friend" widget that you can place anywhere on your website: Our goal with this update is to give you both a better starting point for the UI/UX of the Referral Widget, but also to help you more easily customize the widget to fit in with the design and layout of your …
How to Build Your Own Referral Marketing Strategy
Think of the last time you purchased something online. Did you buy without any third-party background information on the brand, or did you hear about them through recommendation? If you opted for the latter, you’re not alone. As many as 84% of B2B decision makers will start the buying process with a referral, and word of mouth is the primary factor behind 20-50% of all purchasing decisions. This behavior can be exploited by brands - including eCommerce, SaaS, services or local businesses - by creating an effective referral marketing strategy. Referral marketing happens when previous customers recommend your brand, product or services, in return for some type of reward. It’s a program …
Welcome to the SalesCamp Blog
Here at SalesCamp we’re big on one thing: helping you grow your business. The goal with this blog is simple: Share everything we know, and are learning, about marketing a business with you! There’s no denying the fact that here in early 2018 there are more and more competitors in every space, and to stand out you have to have a solid strategy for getting in front of your target audience in a meaningful way. To do that you need a solid, predictable, and repeatable Sales AND Marketing strategy. And here at SalesCamp we’re going to show you how we’re building just that. This may seem audacious, and I would agree with that sentiment whole heartedly, but there’s a quote that I love by …