If you’re like most marketers you know that word of mouth referrals are the most powerful, highest converting form of marketing for your business, but scaling it has always been a tough thing to implement. How can you get more people talking about your product or service in a systematic way?
Referral marketing is the answer. And here at SalesCamp we’re making getting your own referral campaigns started just a few clicks away.
At SalesCamp we believe that there are 3 pillar tenants of a successful Referral Program:
Must Align With Key Business Goals
Every business is different, and every business’ goals for their referral program are just as different. That’s why here at SalesCamp we give you ultimate flexibility when designing your referral campaigns.
There are plenty of marketing programs out there that may increase traffic to your website or build your email list, but what about some ‘hard’ goals like new paying customers or demos booked? This is after all the end goal of any marketing, right? Some kind of conversion.
With our Stripe integration you can easily connect your SalesCamp account to your Stripe payment processing account to easily recognize new paying customers who came in via your referral programs.
This makes calculating the impact and Return On Investment of referral marketing as a customer acquisition channel extremely simple.
Not using Stripe, or have a different goal in mind? No problem, just insert our custom code snippet on any “success” page on your site to trigger when a referred visitor has completed whatever goal action you set in your referral campaign.
Easy For Customers and Brand Ambassadors to Get Started With
The last thing this world needs is another form to fill out or program to sign up for. So we’ve made getting started with SalesCamp referral programs as easy as dropping in your email address, and you’re all set. No forms, applications, or hoops to jump through.
We give you two options for how you can place the signup form on your site: via the SalesCamp widget or embedded directly on a page. Both of these options are available in your Campaign Dashboard snippet area.
Already have a list of customers or brand champions? You can import those customers into SalesCamp and automatically create referral accounts for each of them via our API. This lets you empower all of your existing users as brand ambassadors so they can go out and spread the word about your business.
Campaigns Run On Autopilot
Marketing channels that are effective, have a predictable cost, AND run on autopilot? Seems to good to be true, huh?
Well it’s not. We’ve built SalesCamp to run virtually on autopilot, where your ongoing involvement is usually as low as an hour a month, at most!
We automatically create referral codes, approve/enroll new referrers, track new paying customers who are referred to your business, and classify rewards so that they’re easy for you to fulfill.
When it comes to creating your referral campaign we give you full control over the messaging, style, and Call To Action of the campaign so that it fits in with your brand, your site, and your customers.
Once your campaign is running then it’s time to start monitoring. Our analytics dashboard lets you keep track of users participating in each of your campaigns, giving you the ability to download their CSV information in order to add it to any of your mailing lists.
Managing rewards and giveaways is easy to do here as well, and is just a click away.