The network effect of marketplaces in many ways is the ideal place to implement a referral program. In this business model often times the more people you have involved in a platform the better the experience is for both sides of the marketplace coin.
Here’s just a few areas where SalesCamp’s referral programs really shine in a marketplace environment:
Accessible to Everyone
Your best referrers may surprise you. As much as we like to think we know who our strongest brand champions are, you never know until you test. Within a marketplace is no different.
SalesCamp offers the ability to customize exactly where your referral program is visible, and to whom, so you can test out who your best brand ambassadors are and focus on serving that strongest segment of your audience.
Automatic Reward Fulfillment
One of the cornerstones of any successful marketing program is that it is easy to implement. These days none of us are just oozing with extra time that we want to spend on repetitive tasks every week.
That’s why we’ve enabled several different ways for you to set up automatic reward fulfillment for your referral program campaigns.
Specifically in a marketplace this could be things like:
- Credits for providers or customers (or both)
- Cash payouts to either party
- Gift cards from over 30 major worldwide brands
- Coupons and discount codes in your marketplace
If a referral program isn’t both easy to set up, AND easy to execute on the truth is you just won’t stick with it. That would be a shame too since for many businesses these are the absolute best ways to grow their customer base.
Ready to get started?
Click here to schedule a demo with one of our referral marketing experts:
Custom Campaign Goals
Marketplace businesses have different goals than many other types of businesses. And with that in mind we give you loads of customization around what a “successful” referral looks like to you and to your business.
For some of us this will be a new paying customer, for some it will be just someone signing up to the platform, for some it will be sharing or participating in the ecosystem. Whatever you define as a successful addition to your marketplace we’ve got you covered. With our API and webhooks you can create almost limitless options in terms of the types of referral campaigns you set up and what the goals for those campaigns are.
Advanced Campaign Analytics
Once your campaign has been designed and pushed live it’s time to start reviewing how it’s performing. Your SalesCamp dashboard gives you detailed information about your referrers, the rewards they’ve earned, the status of those rewards, and what the fulfillment status of the rewards is.
So you know exactly who your top performers are (Pro Tip: you will likely have just a handful of referrers who send most of the new leads/customers your way…so it’s especially important to pay special attention to them).
From your campaign reporting dashboard you can also download reports about your campaigns and their rewards.
Ready to get started?
Start your free 14-day trial today to see how easy starting your own successful referral program can be:
Enhanced Fraud Protection
Nobody likes people who are trying to game the system, and in a marketplace this can be especially hurtful as so much of your ‘brand’ is tied up in the trust you’ve established by connecting people.
Your SalesCamp referral programs have several layers of built in fraud protection to keep prying eyes away from your (and your customers) sensitive data, as well as preventing less than honorable referral practices.
API and Webhook Integrations
If you’re more technically minded or have developers on your team the ultimate customization and control comes through our RESTful API and webhooks. With this you have full control within your website or app of every aspect of your referral program.
Click here to view our full API documentation and get started in crafting exactly the referral program that your site and your business need.